BR-384-202007 • Past harvest

Ademir Francisco Pereira - Sítio Bela Vista - Lot 3 Red Catuaí Natural

  • FairTrade: $6.16 USD / kgFOB
  • Conventional (no certification): $6.16 USD / kgFOB
  • FairTrade: $6.4409 USD / kgFOB

  • Origin: Brazil
  • Variety: Red Catuaí
  • Process type: Natural/Sun Dried
  • Algrano's cupping score (SCA): 85.0 points
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The coffee story

Bela Vista is located in the town of São Gonçalo do Sapucaí bordering the town of Campanha, in the South of Minas Gerais. The altitude helps us a lot. This coffee comes from the highest part of the farm at 1270m. The air is cool and gentle. The plot is new too. We bought it 7 years ago. 

Before Bela Vista, we were not full-time farmers. My father inherited a tiny piece of land (1 hectare) and we started growing coffee on it. Most of the time we were still picking at the neighbouring farms. It was only when we started harvesting our own that we became able to put some money together to expand. And now we have pickers working for us.

Me and my 3-year-old daughter Isabela. She loves seeing coffees on the patio

This year’s harvest was a blast. Maturation was good and so homogenous that the pickers who work with me had a laugh. My farm is too steep for mechanical harvesters, so I always bring folks from the North of Minas Gerais to pick coffee and host them for 3 months. This year, with COVID, they all had to self-isolate when they came, but the weather was a blessing. The rain patterns were perfect, with just a little bit of rain at the end of the drying season.

When we acquired Bela Vista, we had already heard that higher altitudes were better for the quality of coffee. They are also harder to manage because of the plot inclination and they tend to produce less. That actually made them cheaper at the time. When we bought Belva Vista it was cheaper than the lower altitude plots and it was all we could afford. The irony!

I started working with specialty coffee around 2010. It was thanks to my friend Alessandro, who was the first place in this competition. At the time, he was the president of APAS Coffee. Two years after I started I gave up. I couldn’t see the results and thought nothing of the project. Alessandro came to me and insisted that I carried on. That I had good coffee. “You have to believe in it,” he said. So I did. And I’m happy about it. When I saw the results of Algrano’s competition I texted Alessandro straight away. “I owe it to you,” I said.

View from my farm. The plot we bought was split between my brother and me. His side is called Candeia

Slow, steady, together
Since then we sold coffees to other countries and began seeing clients ask for bigger quantities.  We also have qualified to some local competitions and got really good prices for our coffees. “Slow and steady will get you to where you want to go.” That is the saying. This is how it’s been for us. Coffee is a long term investment. I see people jumping on coffee because they saw some farmers making some money but they don’t last. They don't think about all we did back then, in the early days. 

I also need to thank my family. Togetherness is what got us through. We have our plots together and we look after them as one. Many farmers fail in this because they are stubborn and try to do everything by themselves. We share each other’s losses and, of course, the gains.

  • Brazil
  • Cooperative
  • FairTrade, Organic
  • 61 sales on Algrano
  • 26 Roaster relationships
  • Seller relationships with Roasters in , , , , , , , , ,
  • 3 Average orders per roaster

"We have been partnering up with APAS two years ago and are very happy with this relationship. The great thing about Apas is that they can provide different qualities at different price points and all of their coffees are really clean and solid. The selective picking micro lots are really unique, we are in love with this sweet and complex cup profile. And what is most important, the people at Apas are very enthusiastic and passionate about coffee and it is fun to be in regular exchange with them."

Hannes Fendrich, Circle Products GmbH
Trusted by
Kaffeemacher GmbH
Circle Products GmbH
80 Stone Coffee
Schvarz Kaffee

Community leader, FT & organic, smallholders

A APAS é uma associação FAIR TRADE, é formada por 69 produtores em sua maioria de pequenos, sua sede está no localizada no Distrito de Ferreiras, município de São Gonçalo do Sapucaí, Sul de Minas Gerais. Nossa região é privilegiada em vários fatores: solo, clima, chuvas , altitude de 1000 a 1500 m, o relevo das lavouras, todos esses fatores proporcionam um micro clima favorável para a produção de cafés de alta qualidade. Os cafés produzidos nessa região, em especial os naturais vêm se destacando com excelentes pontuações, acima de 80 pontos na escala de classificação SCAA. Tem crescido o número de produtores buscando melhoria na qualidade com cafés despolpados. O diferencial da APAS não é só a qualidade dos nossos cafés, mais a qualidade das pessoas que produzem esses cafés, valorizamos muito as pessoas, pois são elas que compõem o grupo e esse é o nosso segredo a união do grupo, a participação dos associados e o apoio de nossos parceiros, temos transparência e a confiança de todos.

  • Process type
    Natural/Sun Dried
  • Harvest period
    July, 2020 - July, 2020
  • Average yearly production in bags

Coffee Quality Evaluation

Cupped: October, 2020
Seller (Pending)
Cupped: October, 2020
SCA Score
Seller (Pending)
Key flavor notes
Herbal, Black currant, Stone fruit, Floral
Seller (Pending)
Quality comment
Sweet aftertaste, citric medium acidity and round, coating body.
Seller (Pending)
Screen size 16 up.
Sensorial radar


Once the ordering period ends we will consolidate all coffees in a shared container. During transport, your coffee is fully insured. We will keep you informed about the shipment status.

Upon arrival of the coffee at the warehouse, you can choose between 2 delivery modes:

  • Doorstep delivery: We will take care of transport to your roastery. We will provide your coffee fully insured until it is ready for unloading from the truck at your roastery.
  • EXW (ex. warehouse) means that we will provide the coffee ready for pick-up at the terminal of the warehouse. You are responsible for organising transport and insurance from the warehouse to your roastery.

Currently, we can deliver coffee anywhere in Europe, except Hungary. For all European buyers, the coffee will be provided custom cleared in any case. Roasters in Switzerland choosing EXW will be responsible for customs clearance.

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3. Pay 10 days after placing the order
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