The coffee story
FLO ID 29097
Fairtrade certified since 2013
Number of members 69
The Associação dos Productores do Alto da Serra, also known as APAS, is located in
the district of Ferreiras, municipality of São Gonçalo do Sapucaí, in the region of
Mantiqueira de Minas Gerais. It was founded in 2006 when a coffee grower named
Divaldi Betoni, the first president of the association, expressed the wish that the
producers organize themselves and work collectively, in order to value the coffee;
improve product quality and increase the profitability of production to achieve a
better quality of life for families and the community.
In 2012, faced with the challenge of generating financial conditions to work on the
projects for the associates, the association knows the Fairtrade certification and in
2013, with the support of SEBRAE and Emater, Apas was certified, further
strengthening the group. Currently, the organization has 69 associates and continues
to grow every day, building its history based on the improvement of life and
development of its members.
The production of Apas is carried out 95% by family labour, the drying process of the
coffees is done naturally in the sun, also in patios or greenhouses and through
dryers. The storage and processing of the coffees are carried out in a warehouse
contracted by the organization, 100% tracked.
Apas has always worked to encourage its members in the search for quality, since it
understands that in this way the small producer manages to stay in the agricultural
activity with good living conditions. The organization also encourages its partner to
reduce the use of agrochemicals, through the association with the Senar, giving
courses and conferences on the subject. The result of all this work, culminated in the
organic coffee project implemented since 2016 and that today has 5 producers with
BENEFITS OF FAIRTRADE
The organization invests the Fairtrade Premium in important areas such as
improving the quality and productivity of coffee, investments in the administrative
and operational area, in addition to offering producers training. Environmental and
social projects have been developed, improvements in the area of
commercialization, participation in national and international events and without
doubt the improvement of the quality of life of the associates.
QUALITY AND PRODUCTIVITY
With the aim of allowing the producer to know the quality of his coffee and make
more accurate decisions regarding the marketing of his product, Apas started in
2014 the Specialty Coffees project that has benefited all the producers with the
construction and equipment of a laboratory for sensory analysis and classification of
coffees; courses and conferences on quality and post-harvest were carried out, in
addition to the expansion of the micro-lot project that is currently being developed
by 15 producers.
With the investment of the Fairtrade Premium the organization has implemented
since 2017 with the support of the State School of Ferreiras and its students the
Clean Community project. The objective is to raise awareness among the population
of the community, mainly young people and children of the school, about the
importance of recycling and the proper disposal of garbage. With the recourse of the
award and the support of local entities, garbage collectors were installed throughout
the community. The project has the participation of 175 students and benefits
approximately 1000 people through garbage collection. The next step is to generate
income for the community and the school, from the sale of collected recyclable
The Aguas da Serra project began in 2015 with the aim of improving the health,
hygiene and environmental conditions of the farmers in the field. In the initial phase,
courses and trainings were promoted with 24 participating producers. After this
stage, Apas paid for the material for the installation of septic tanks for 18 families of
producers and also for the recovery and protection of 7 water sources, benefiting 20
families for each protected water source and a total of 140 people of all the rural
"We have been partnering up with APAS two years ago and are very happy with this relationship. The great thing about Apas is that they can provide different qualities at different price points and all of their coffees are really clean and solid. The selective picking micro lots are really unique, we are in love with this sweet and complex cup profile. And what is most important, the people at Apas are very enthusiastic and passionate about coffee and it is fun to be in regular exchange with them."
Community leader, FT & organic, smallholders
A APAS é uma associação FAIR TRADE, é formada por 69 produtores em sua maioria de pequenos, sua sede está no localizada no Distrito de Ferreiras, município de São Gonçalo do Sapucaí, Sul de Minas Gerais. Nossa região é privilegiada em vários fatores: solo, clima, chuvas , altitude de 1000 a 1500 m, o relevo das lavouras, todos esses fatores proporcionam um micro clima favorável para a produção de cafés de alta qualidade. Os cafés produzidos nessa região, em especial os naturais vêm se destacando com excelentes pontuações, acima de 80 pontos na escala de classificação SCAA. Tem crescido o número de produtores buscando melhoria na qualidade com cafés despolpados. O diferencial da APAS não é só a qualidade dos nossos cafés, mais a qualidade das pessoas que produzem esses cafés, valorizamos muito as pessoas, pois são elas que compõem o grupo e esse é o nosso segredo a união do grupo, a participação dos associados e o apoio de nossos parceiros, temos transparência e a confiança de todos.Translate
July, 2020 - July, 2020
Average yearly production in bags
Coffee Quality Evaluation
Cupped: October, 2020
Cupped: October, 2020
|Key flavor notes||
AlgranoPlum, Dark chocolate, Rummy, Tropical fruits
Seller (Pending)Milk chocolate, Pip fruit, Toffee, Caramel, Dense, Refreshing, Transparent
AlgranoVelvety body, tropical fruit like acidity, sweet with lingering aftertaste.
Once the ordering period ends we will consolidate all coffees in a shared container. During transport, your coffee is fully insured. We will keep you informed about the shipment status.
Upon arrival of the coffee at the warehouse, you can choose between 2 delivery modes:
- Doorstep delivery: We will take care of transport to your roastery. We will provide your coffee fully insured until it is ready for unloading from the truck at your roastery.
- EXW (ex. warehouse) means that we will provide the coffee ready for pick-up at the terminal of the warehouse. You are responsible for organising transport and insurance from the warehouse to your roastery.
Currently, we can deliver coffee anywhere in Europe, except Hungary. For all European buyers, the coffee will be provided custom cleared in any case. Roasters in Switzerland choosing EXW will be responsible for customs clearance.
When calculating price, you can select your preferred currency: USD, CHF, EUR, or GBP.
2 payment methods are accepted on Algrano:
1. Buy now, pay later
Pay your coffee after its delivered in Europe. This option generates an additional fee, displayed in the shopping cart.
3. Pay 10 days after placing the order
We will send you a 10 day invoice straight after you placed your order.