Financing costs apply until the coffee is released.
The coffee story
Check this video about the farm made by one of our roaster partners on Vimeo: https://vimeo.com/213293296
Alessandro, one of three brothers involved in coffee in Minas Gerais
Alessandro Alves Hervaz is the man behind some of the highest-scoring lots in this #BrazilianDiscovery. He has worked with coffee from 16 years of age when his father, Luiz Hervaz Lobato, bought the first family farm in Mantiqueira de Minas in 1993. In 2006, alongside a group of farmers, he founded APAS (Associação dos Produtores do Alto da Serra) and acted as the association’s president for 7 years.
Today a seasoned farmer, Alessandro has a personal approach to post-harvest processing that has lead him to win awards and place amongst the 10 best in the two previous editions of Brazil’s Cup of Excellence - and maybe this year’s too. Results will be announced this coming Saturday. Harvest in Brazil hasn’t been easy this year. However Alessandro is making the most of it. He speaks openly and honestly about his journey in coffee, the challenges he faced, the harsh weather conditions and why he is investing in direct trade despite the financial risk.
Read more about Alessandro on this blog post: https://blog.algrano.com/meet-the-farmer-alessandro-hervaz-talks-about-the-brazilian-harvest-and-his-approach-to-naturals
