Falsir Durán is a Venezuelan coffee grower with a great passion for coffee cultivation. With 104 hectares of land in Mérida, Venezuela, Falsir has dedicated 11 years to producing high-quality coffee. Of the 99 hectares dedicated to coffee cultivation, the "Villa Nueva" variety is grown under partial shade and has a mix of organic and conventional practices.
Falsir began his career in coffee after attending a meeting at a major coffee company in San Cristóbal, Táchira State. There, he found the motivation to start his first coffee plantations with 2000 Villa Nueva coffee plants, which is why the variety was baptized with that name in the same year he started the crops. Coffee cultivation allowed him to obtain yields of inputs and work that helped him make new investments in coffee, obtaining good results in all economic and financial aspects.
In addition to his success in the world of coffee, Falsir has donated around 4 million seeds to other coffee producers and has worked with his family and the community to maintain and improve their plantations. Due to his growth in coffee production, Falsir has invested in machinery and coffee processing to improve the quality of his product. With threshers, washers, cylinders, drying patios, monitors, and administrative monitoring, Falsir has managed to guarantee excellent coffee quality, which not only works for internal management but also serves the community.
Falsir's coffee is unique because it grows in the state of Mérida, known for producing some of the world's best coffees. The area is known as the "Valle de Mocotíes," which is an elongated valley shaped by the Mocotíes River. This area is part of the Maracaibo lake basin, which connects to the Caribbean Sea. It is an exceptional area for coffee cultivation with a climate that is heavily influenced by the Maracaibo lake on one side and the Mocotíes River on the other. This unique microclimate offers optimal conditions for coffee cultivation. The area is known for its fertile and deep soils with a balanced content of sand, lime, and clay, and a high percentage of organic matter. High-quality coffee has been grown here since colonial times.
Falsir Durán is a passionate coffee grower who has invested years of effort and dedication into cultivating high-quality coffee in an exceptional area for coffee cultivation. His focus on quality and his commitment to the community have made him a successful and respected coffee producer in his region and beyond.
