Mundo Novo - Pulped Natural

Since young age, Ivan and his brothers used to spend weekends and holidays at Fazenda do Cruzeiro with their grandparents. Nowadays living in Belo Horizonte, State capital of Minas Gerais, with his wife and two daughters, Ivan wishes to provide the girls the same experience and sweet memories of his childhood in contact with nature.

To keep the family memories alive, to invest in an alternative business and with the desire that his daughters could have good experiences as he had at the farm, he decided to buy the Fazenda Cruzeiro in 2007, becoming the owner of the farm.