Be the coffee DJ

Source to the beat of your own drum

Don't source like a broken record. Take control of your supply chain

Algrano was launched in 2015 with the purpose to transfer power from traders to roasters and producers. It started by providing a marketplace for micro-lots and a no-barrier communications channel. Now, we developed an advanced interface to give users the tools they need to source directly from the origin with full control and autonomy.

To mark this milestone in direct sourcing, we turned to music. If the upsurge of streaming platforms gave people control over what they listen to and how they listen to it, the new Algrano gives you control of who you source from and how you do it, making you the DJ of the supply chain.

Power on to source directly, mute the middleman to balance the power dynamics in the supply chain and amp up the producer to change the way coffee is traded

Power ON

Really cool bands rarely get featured in the official charts. So if you don’t rely on the latest hits list to discover music, why would you rely on an offer list to choose coffee? Don’t source like a broken record. Embrace direct sourcing and take control of your supply chain. Choose who you want to source from and how you want to get it.

Mute the middleman

Middlemen make most decisions in the coffee supply chain: what sells, what doesn’t, the quality, the price… It’s like noise distorting the perfect shape of the coffee wave. Now imagine you could hit mute and kill that hum and buzz. Algrano gives you the power to do that. When you source directly, you make your own decisions.

Amp up the producer

The supply chain can only find balance when the voice of producers is heard. So plug in your speakers and play that funky music! Talk to farmers directly, buy coffees priced by them, build relationships and change the way coffee is traded. On Algrano, you share the microphone and amplify the producer’s voice.