Sell direct to European roasters. Start building relationships.
Join the world’s #1 direct trade platform for green coffee.
Trusted by
The future of coffee trade is here
Launched in 2015, Algrano was awarded Best IT & Technology Innovation by the Specialty Coffee Association. Our mission is to build a more balanced supply chain through direct trade and commercial relationships, changing the way coffee is traded for good. Today, we are the world’s leading digital marketplace for green coffee, used by roasters in 23 European countries and sellers in more than 18 coffee-producing nations.
1000+ roasters
registered on the platform
100+ containers
shipped to Europe every year
170 sellers
registered and verified by Algrano
Powering up coffee producers
On Algrano, coffee farmers and organisations can sell directly to European roasters regardless of how much they produce. The platform is your door to the external market, where you can get better prices and long-term stability through relationships with full control over your prices. Build resilience in times of change and get the certainty you need to make your business grow.
Why choose Algrano
Be a price maker
You set prices & decide how much your coffee is worth.
Meet your buyers
Access our messaging app and talk to roasters directly!
Get recognition
Sell with traceability and get the appreciation you deserve.
Build resilience
Long-term relationships bring stability to your business.
Sign up and start selling!
Sell directly to European roasters in more than 23 countries and build relationships.
Build trust across borders
Put your business on the coffee map with instant credibility and start connecting with new roasters. No risk for them. No risk for you.
Roasters want to be sure they can trust suppliers when ordering for the first time. This is why Algrano verifies the businesses of all new sellers with a digital onboarding and sample quality check. Apply to get verified and start selling! You’ll also meet our team and get a demo of the platform.
How to get verified
1. Register
Create a free seller account on Algrano and publish a public profile of your farm, coop and/or partners. Cresting public profiles is free & brings initial exposure.
2. Apply
Click on Get Verified on your dashboard or straight on the verification banner in your new producer profile. Fill out the questionnaire and wait for feedback.
3. Send samples
After answering the questionnaire, our team will get in touch. Then, it's time to send samples. Our Zurich lab will evaluate the quality of the coffees you want to offer.
4. Start selling!
Once verified, you can create offers on the marketplace. We will distribute samples for you at no cost and you'll be able to follow sample orders and purchases!
Sell, ship and track deliveries
Get full logistics support when you sell micro-lots and full containers. With partners in more than 18 countries, producers of any size can ship to Europe easily with full visibility.
Join shared shipments organised by Algrano or ship in a dedicated container. Follow the status of every order with timelines updated in real time. Know when roasters receive your coffee and offer an excellent customer experience.
Unlock more sales with the power of customer data
Track sample distribution, convert leads and accelerate the growth of your supply chain.
Get access to My Customers, the first Customer Relationship Management (CRM) software created especially for coffee producers. Track the customer’s journey, learn about roasters’ preferences and close deals with autonomy. It’s not just about selling more but selling smarter by building relationships that last.
Roaster index with real-time data
Track the roaster’s journey, find opportunities and connect with potential buyers!
Coffee requests created by roasters
Receive buying specifications and tap into opportunities.
Messaging app with email notifications
Keep on top of conversations with clients in one place.
Price guidance
Know what prices roasters are paying for similar coffees.
Ship without an export license
Have a potential buyer but can’t deliver? Use Algrano’s Shipping Service to sell anything from 1 bag. We connect you with a network of verified exporters and get your coffee delivered.
Stock your coffees in Europe
Keep your coffees close to roasters, fast-track deliveries and grow your sales. Access buyers when they need your coffee the most. We manage the warehouse & you focus on closing deals.
The tools on Algrano have allowed me to get feedback on the quality of the coffees we offer and how some roasters are already using them for, so we can recommend the best use for new roasters who have just bought our coffees. We can review all the roaster information and contact those who showed interest in our coffees. We have everything on one page and can adjust the offers to what sells best, review what doesn't sell and better understand the reason for that, as well as promote more the best-selling coffees (upload photos and update them constantly).
Algrano plays the role of importer and allows us to consolidate shipping with the other coffees we have, enabling us to fill up containers so it’s more cost-effective to ship coffees. This helps us ensure that roasters receive the exact costing they ask for, and also that the producer can sell the coffee at the best possible price. We have a direct relationship with roasters in Europe, and Algrano is the link.
Grow sustainably with relationships
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Product
How to Master Coffee Procurement
Learn the best practices of this ancient process and discover Algrano’s new way of doing it. Nail it and you’ll be able to access more green coffee in less time.
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Case study
Rast Kaffee: How to Source the Best Green Coffee Online
We asked one of the largest roasters in Switzerland: how do you choose the right coffee when you buy online? Find the six questions Beatrice Rast asks herself here.
published- Brazil
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Case study
Tchibo Rarity Coffees: Pro Tips to Market Rare Beans
Learn how Sourcing & Origin Manager Lea Essing selects standout coffees and how she involves coffee producers in the marketing process.
published- Guatemala
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