Sell direct to European roasters. Start building relationships.
Join the world’s #1 direct trade platform for green coffee.
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The future of coffee trade is here
Launched in 2015, Algrano was awarded Best IT & Technology Innovation by the Specialty Coffee Association. Our mission is to build a more balanced supply chain through direct trade and commercial relationships, changing the way coffee is traded for good. Today, we are the world’s leading digital marketplace for green coffee, used by roasters in 23 European countries and sellers in more than 18 coffee-producing nations.
1000+ roasters
registered on the platform
100+ containers
shipped to Europe every year
170 sellers
registered and verified by Algrano
Putting power in the hands of producers
On Algrano, coffee farmers and organisations can sell directly to European roasters regardless of how much they produce. The platform is your door to the external market, where you can get better prices and long-term stability through relationships with full control over your offers and prices. Build resilience in times of change and get the certainty you need to make your business grow.
Why choose Algrano
Be a price maker
You set prices & decide how much your coffee is worth.
Meet your buyers
Access our messaging app and talk to roasters directly!
Get recognition
Sell with traceability and get the appreciation you deserve.
Build resilience
Long-term relationships bring stability to your business.
Sign up and start selling!
Sell directly to European roasters in more than 23 countries and build relationships.
Build trust across borders
Put your business on the coffee map with instant credibility and start connecting with new roasters. No risk for them. No risk for you.
Roasters want to be sure they can trust suppliers when ordering for the first time. This is why Algrano verifies the businesses of all new sellers with a digital onboarding and sample quality check. Apply to get verified and start selling! You’ll also meet our team and get a demo of the platform.
How to get verified
1. Register
Create a free seller account on Algrano and publish a public profile of your farm, coop and/or partners. Cresting public profiles is free & brings initial exposure.
2. Apply
Click on Get Verified on your dashboard or straight on the verification banner in your new producer profile. Fill out the questionnaire and wait for feedback.
3. Send samples
After answering the questionnaire, our team will get in touch. Then, it's time to send samples. Our Zurich lab will evaluate the quality of the coffees you want to offer.
4. Start selling!
Once verified, you can create offers on the marketplace. We will distribute samples for you at no cost and you'll be able to follow sample orders and purchases!
Sell, ship and track deliveries
Get full logistics support when you sell micro-lots and full containers. With partners in more than 18 countries, producers of any size can ship to Europe easily with full visibility.
Join shared shipments organised by Algrano or ship in a dedicated container. Follow the status of every order with timelines updated in real-time. Know when roasters receive your coffee and offer an excellent customer experience.
My Customers: unlock sales with data
Track sample distribution, convert leads and accelerate the growth of your supply chain. Discover what happens when you embrace the power of data.
Get access to My Customers, the first Customer Relationship Management (CRM) software created especially for coffee producers. Track the customer’s journey, learn about roasters’ preferences and close deals with autonomy. It’s not just about selling more but selling smarter by building relationships that last.
Roaster index with real-time data
Track the roaster’s journey, monitor new opportunities and connect with potential buyers!
Private offers
Upload exclusive coffees or make special offers for the customers you value.
Coffee requests created by roasters
See roasters’ buying specifications first-hand and tap into new opportunities.
Messaging app with email notifications
Keep on top of conversations with multiple clients in one place.
Price guidance
Know what are the prices roasters are paying for similar coffees to the ones you'll offer.
Ship without an export license
Have a potential buyer but can’t deliver? Use Algrano’s Shipping Service to sell anything from 1 bag. We connect you with a network of verified exporters and get your coffee delivered.
Stock your coffees in Europe
Keep your coffees close to roasters, fast-track deliveries and grow your sales. Access buyers when they need your coffee the most. We manage the warehouse & you focus on closing deals.
The tools on Algrano have allowed me to get feedback on the quality of the coffees we offer and how some roasters are already using them for, so we can recommend the best use for new roasters who have just bought our coffees. We can review all the roaster information and contact those who showed interest in our coffees. We have everything on one page and can adjust the offers to what sells best, review what doesn't sell and better understand the reason for that, as well as promote more the best-selling coffees (upload photos and update them constantly).
Algrano plays the role of importer and allows us to consolidate shipping with the other coffees we have, enabling us to fill up containers so it’s more cost-effective to ship coffees. This helps us ensure that roasters receive the exact costing they ask for, and also that the producer can sell the coffee at the best possible price. We have a direct relationship with roasters in Europe, and Algrano is the link.
Grow sustainably with relationships
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Case study
Pre-contracting helped this roaster secure coffee at the best price
Quarter Horse Coffee in the UK is pre-contracting more and more. By acting fast, they avoided the price rally in 2021 following the Brazilian frost. They also secured one of the few lots available to source directly from Costa Rica in 2022 despite the country’s lower production, which led to most coffees selling out.
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Case study
How a roaster’s brand can build buzz around a coffee producer
Buying full containers is not the only way to support the people behind your coffee. Brand collaborations and recommendations help boost producers’ reputations and get them more good customers.
published- Rwanda
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Case study
The service providers making direct coffee sourcing easy
With the growth in relationship-based trade, intermediaries are called to reinvent themselves and give control to roasters and producers. This is where The Guat Lab and Algrano come in. With a service-provider approach, coffee buyers - like Hoppenworth & Ploch in Germany - can build relationships without taking new risks.
published- Guatemala
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