Sell direct to European roasters. Start building relationships.
The future of coffee trade is here
Launched in 2015, Algrano was awarded Best IT & Technology Innovation by the Specialty Coffee Association. Our mission is to build a more balanced supply chain through direct trade and commercial relationships, changing the way coffee is traded for good. Today, we are the world’s leading digital marketplace for green coffee, used by roasters in 23 European countries and sellers in more than 18 coffee-producing nations.
Putting power in the hands of producers
On Algrano, coffee farmers and organisations can sell directly to European roasters regardless of how much they produce. The platform is your door to the external market, where you can get better prices and long-term stability through relationships with full control over your offers and prices. Build resilience in times of change and get the certainty you need to make your business grow.
Why choose Algrano
Be a price maker
Meet your buyers
Sign up and start selling!
Build trust across borders
Put your business on the coffee map with instant credibility and start connecting with new roasters. No risk for them. No risk for you.
How to get verified
3. Send samples
4. Start selling!
Sell, ship and track deliveries
Get full logistics support when you sell micro-lots and full containers. With partners in more than 18 countries, producers of any size can ship to Europe easily with full visibility.
My Customers: unlock sales with data
Track sample distribution, convert leads and accelerate the growth of your supply chain. Discover what happens when you embrace the power of data.
Get access to My Customers, the first Customer Relationship Management (CRM) software created especially for coffee producers. Track the customer’s journey, learn about roasters’ preferences and close deals with autonomy. It’s not just about selling more but selling smarter by building relationships that last.
Roaster index with real-time data
Coffee requests created by roasters
Messaging app with email notifications
Ship without an export license
Stock your coffees in Europe
The tools on Algrano have allowed me to get feedback on the quality of the coffees we offer and how some roasters are already using them for, so we can recommend the best use for new roasters who have just bought our coffees. We can review all the roaster information and contact those who showed interest in our coffees. We have everything on one page and can adjust the offers to what sells best, review what doesn't sell and better understand the reason for that, as well as promote more the best-selling coffees (upload photos and update them constantly).
Algrano plays the role of importer and allows us to consolidate shipping with the other coffees we have, enabling us to fill up containers so it’s more cost-effective to ship coffees. This helps us ensure that roasters receive the exact costing they ask for, and also that the producer can sell the coffee at the best possible price. We have a direct relationship with roasters in Europe, and Algrano is the link.
Grow sustainably with relationships
Pre-contracting helped this roaster secure coffee at the best price
Quarter Horse Coffee in the UK is pre-contracting more and more. By acting fast, they avoided the price rally in 2021 following the Brazilian frost. They also secured one of the few lots available to source directly from Costa Rica in 2022 despite the country’s lower production, which led to most coffees selling out.
How a roaster’s brand can build buzz around a coffee producer
Buying full containers is not the only way to support the people behind your coffee. Brand collaborations and recommendations help boost producers’ reputations and get them more good customers.
The service providers making direct coffee sourcing easy
With the growth in relationship-based trade, intermediaries are called to reinvent themselves and give control to roasters and producers. This is where The Guat Lab and Algrano come in. With a service-provider approach, coffee buyers - like Hoppenworth & Ploch in Germany - can build relationships without taking new risks.