Showing 3 roaster resources

    • Case study

    Tchibo Rarity Coffees: Pro Tips to Market Rare Beans

    Learn how Sourcing & Origin Manager Lea Essing selects standout coffees and how she involves coffee producers in the marketing process.
    published almost 2 years ago

    • Guatemala
    • Case study

    The service providers making direct coffee sourcing easy

    With the growth in relationship-based trade, intermediaries are called to reinvent themselves and give control to roasters and producers. This is where The Guat Lab and Algrano come in. With a service-provider approach, coffee buyers - like Hoppenworth & Ploch in Germany - can build relationships without taking new risks.
    published about 2 years ago

    • Guatemala
    • Trends

    Your Guide to Sourcing and Selling Green Coffee Directly

    Download the guide to learn. Producers: about buyers’ needs and how to make offers they can’t resist. Roasters: find out how to communicate and plan, build direct relationships, and access the best lots that never make it to the offer lists.
    published over 2 years ago

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