How a roaster’s brand can build buzz around a coffee producer
Buying full containers is not the only way to support the people behind your coffee. Brand collaborations and recommendations help boost producers’ reputations and get them more good customers.
Putting farmers on the map
Join the movement to power up producers
A customer base passioned about flavour
No copy and paste: sharing real stories
Collaborating to move coffee forward
Daniel explains that he would never suggest to a producer how to process their coffee but that he “dares to give feedback” based on what he can taste and see after roasting. When he and Valentin talked about quakers, “I said it because I thought it might help Valentin and because I am rooting for him to get even better than he already is,” he starts. “I know there’s a limit where I can give suggestions on the subject, but this is who I am. I speak my mind, even though I might be wrong about it. And I don’t see this as feedback or recommendation. I see it as a collaboration to improve and move coffee forward.”
Relationship coffee
Rast Kaffee: How to Source the Best Green Coffee Online
We asked one of the largest roasters in Switzerland: how do you choose the right coffee when you buy online? Find the six questions Beatrice Rast asks herself here.
published over 1 year ago- Brazil
Tchibo Rarity Coffees: Pro Tips to Market Rare Beans
Learn how Sourcing & Origin Manager Lea Essing selects standout coffees and how she involves coffee producers in the marketing process.
published over 1 year ago- Guatemala
A solution in logistics for roasters & producers in trusted partnerships
Algrano’s no-hassle logistics is helping Nomad Coffee and Finca Las Brisas grow their relationship. They can access more lots beyond the ones available in the marketplace and pay a cheaper service fee at the end, getting the coffee freshly delivered in a convenient timeframe.
published over 1 year ago- El Salvador