Showcase. Share. Grow together.

The market place to build your future and grow your business.


put your farm on the map!

Make your farm visible to the world

Create a profile for your farm or your grower's organization and market your business to coffee roasters in Europe. This is the first step to find new buyers! Your farm will appear on the grower map along with more than 1,000 other farms and cooperatives.

Visit the growers map

Why join algrano?


Algrano empowers growers like you to offer and connect directly to roasters through a digital network of over 1,000 users across more than 75 countries. You have access to our help and tools to create long-lasting relationships with roasters and have price autonomy and independency when promoting your coffee.

It’s free!

Increase your online presence on the number one direct trade platform at no cost.

It’s the future

Direct trade is the way forward. We are building tools for making it easy.

Be independent

Set your price and negotiate directly with roasters.

Mobile access

Create and manage business from your mobile phone.


Join the new generation of direct trade


It’s easy to get started and takes only a few minutes.

Sign up

What do I get when signing up?


Everything you need in one place! When you join algrano, your completed profile will increase our sales teams' ability, who are in contact with roasters daily, to promote your coffee. You will have access to tools which allow you to promote your coffee and business to the world and for roasters to find the qualities you produce.

Create your own farm or coop profile. It’s free!

What would you like to share with the world about your coffee? To make sure your coffee has a reliable business behind it, you need a farm profile. Stand out by showcasing your story and what’s unique about your farm or cooperative! Your profile is completely free and is easy to create and edit from any computer or mobile phone.

Share your story & meaningful moments.

Share meaningful moments and pictures with roasters by connecting social media accounts to your profile. This will allow roasters to have more information about your farm or cooperative, be easily in contact with you and feel closer to the origin.

You’ll be in good company.

By having an active profile on algrano you will be visible on the grower map along with more than 1,000 other farms and cooperatives around the world. The map is a search tool where roasters can filter to find profiles according to their needs. It will help roasters find you and your coffee!

FAQ

Yes, but it all depends on the quantity you want to offer or if you are in a country where algrano has not yet established a partnership with an exporter. If this is the case, you can use your own exporting licence to export directly - but we kindly ask that you contact us in the first instance to arrange this.
Joining the algrano community and offering your coffee on the platform is completely free as long as you reserve your coffee to the algrano community exclusively for a minimum period of six weeks. Once you have sold your coffee, we will only then add our service fee on the price of the coffee sold - which is transparently shown in the breakdown of costs in the checkout. This fee is paid by the roaster who buys your coffee.
No, in countries where algrano has established a partnership with an exporter, you will be directed towards our preferred partner. Samples will be sent to them directly where the quality will be assessed before they publish details of the lot on the platform.
We pay the exporter against the shipping documents, who then pays the producer. This is paid when the green coffee is safely on board and on its way by sea to the port of landing. This happens usually three weeks after the coffee is shipped.
As a producer, you decide the price you want to sell your coffees for on the algrano platform. We may give you some recommendations on the competitiveness of your price but, ultimately, it is your decision.
Please let us know immediately as we may be able to assist in helping you to find an exporter in your country.
If you would like to sell your coffee through algrano, there is one important obligation that we ask of you. This means that you secure your coffee on the platform and do not sell it elsewhere while it is available online. This is usually for at least a minimum duration of six weeks.
A seller on algrano can be either a producer or a cooperative of producers. Exporters or brokers work as service providers, helping growers present and sell their coffee to the community.
We request that growers send 2.5kg samples for two reasons:
  • A certified Q-grader will cup and evaluate the quality of your coffee, and
  • We will send 200g samples of green beans to ten roasters

This way, we can maximise the chance of selling your coffee through algrano.