Algrano strives to minimize risks for both roasters and sellers. We intermediate quality claims and actively seek solutions for any issue that may arise. If the quality of a coffee is not the same on arrival as it was on offer, the roaster can make a quality claim. Looking back at all contracts since 2015, only 2% were not approved straight away. Whenever that happens, we help roasters negotiate a discount or cancel the contract and support the seller by finding a new buyer.
Also, as coffee is a passion, people sometimes forget it is a business as well. That is not the case for us. We rebuke the narrative that producers need charity and showcase our partners as the professionals and entrepreneurs they are. The platform always shows how many sales a user has done through us and which roasters trust them. This is an indication of their performance and attracts new buyers. If a seller doesn’t comply with the agreed terms of the contract he/she can lose the verified seller status.