Making sense of the data you have
When asked, providers often say that “it depends on context”. They’re not lying. The context of purchase varies widely between countries and types of sellers (i.e. estates, cooperatives, private exporters). It doesn’t mean we can’t start getting our heads around it.
So what is the context? In this article, we’ll draw from real examples to unpack the structure behind the FOB price in different scenarios, from an estate in Brazil to smallholders in Costa Rica and Ghana. You'll be able to start deconstructing the available information and understanding if a price is fair for farmers or not.