Joining forces with Fairtrade
Let's create the new way of sourcing Fairtrade coffee
Supply chain optimization
Increase your efficiency and reduce your costs. Financing, warehousing, logistics: you choose which services you need and create your tailor made offers.
Fair + direct
Be a leader in growers empowerment. Go one step further and source direct from the origin.
Exclusive marketing material
Get access to extensive marketing material straight from the growers. Communicate about the direct relationship you are building with your suppliers.
What they think about it
General Manager of COMSA
The platform algrano is allowing us to showcase individually the best coffee produced by each of our farmers, opening doors to new markets, transparency and traceability from the farm to the roaster.
algrano
We are delighted to be partnering with the Max Havelaar Foundation in Switzerland as it is a ‘win-win’ for producers and roasters at both ends of the value chain. For the first time, Fairtrade-certified growers can now directly reach roasters through the algrano platform and vice-versa
Business Development Manager, Fairtrade Max Havelaar
The collaboration with Algrano shows that Fairtrade and direct trade are not mutually exclusive, but go hand-in-hand very well. Small Producer Organizations will be able to offer their Fairtrade coffees on the platform by having the opportunity to directly reach specialty coffee roasters across Europe.
About this collaboration
Fairtrade is joining forces with algrano to build a new way of trading coffee. While both organizations share the same mission of empowering small coffee growers, the tools and services algrano offer complete the Fairtrade system.
Fairtrade developed a globally recognized system to empower coffee growers around the world and make sure they comply with sustainability (social, economic and environmental) standards. algrano gives Fairtrade growers the possibility to market and trade their coffees directly and transparently with coffee roasters.
algrano combines online tools and tailor made trading services to make this direct trade convenient, transparent and safe for both the roasters and growers. Quality assurance, financing, logistics and risk management are assured by algrano.
Both organizations believe in trade as a tool for economic development and empowerment of communities of growers in rural areas around the world. Offering growers concrete opportunities in the trade of coffee, moving up in the supply chain and beyond the production of coffee, enable these communities to build capacities, professionalize and retain additional value from their product.
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How to scale up impact
July 4, 2016 · View In English View In German View In French
What is Fairtrade?
Fairtrade is a simple way to make a difference to the lives of the people who grow our coffee. Fairtrade connects producers and consumers, promotes fairer trading conditions and empowers producers to combat poverty, strengthen their position and take more control over their lives.
What Fairtrade does:
- sets standards
- certifies products
- works directly with producers
- drives awareness with the public
Ressources:
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