Joining forces with Fairtrade
Let's create the new way of sourcing Fairtrade coffee
FAIR + DIRECT
EXCLUSIVE MARKETING MATERIAL
What they think about it
The collaboration with Algrano shows that Fairtrade and direct trade are not mutually exclusive, but go hand-in-hand very well. Small Producer Organizations will be able to offer their Fairtrade coffees on the platform by having the opportunity to directly reach specialty coffee roasters across Europe.
We are delighted to be partnering with the Max Havelaar Foundation in Switzerland as it is a ‘win-win’ for producers and roasters at both ends of the value chain. For the first time, Fairtrade-certified growers can now directly reach roasters through the algrano platform and vice-versa
The platform algrano is allowing us to showcase individually the best coffee produced by each of our farmers, opening doors to new markets, transparency and traceability from the farm to the roaster.
About this collaboration
Download the media package
What is Fairtrade?
- sets standards
- certifies products
- works directly with producers
- drives awareness with the public