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Joining forces with Fairtrade

Let's create the new way of sourcing Fairtrade coffee


Increase your efficiency and reduce your costs. Financing, warehousing, logistics: you choose which services you need and create your tailor made offers.


Be a leader in growers empowerment. Go one step further and source direct from the origin.


Get access to extensive marketing material straight from the growers. Communicate about the direct relationship you are building with your suppliers.

What they think about it

About this collaboration

Fairtrade is joining forces with Algrano to build a new way of trading coffee. While both organizations share the same mission of empowering small coffee growers, the tools and services Algrano offer complete the Fairtrade system.
Fairtrade developed a globally recognized system to empower coffee growers around the world and make sure they comply with sustainability (social, economic and environmental) standards. Algrano gives Fairtrade growers the possibility to market and trade their coffees directly and transparently with coffee roasters.

Algrano combines online tools and tailor made trading services to make this direct trade convenient, transparent and safe for both the roasters and growers. Quality assurance, financing, logistics and risk management are assured by Algrano.

Both organizations believe in trade as a tool for economic development and empowerment of communities of growers in rural areas around the world. Offering growers concrete opportunities in the trade of coffee, moving up in the supply chain and beyond the production of coffee, enable these communities to build capacities, professionalize and retain additional value from their product.

Download the media package

What is Fairtrade?

Fairtrade is a simple way to make a difference to the lives of the people who grow our coffee. Fairtrade connects producers and consumers, promotes fairer trading conditions and empowers producers to combat poverty, strengthen their position and take more control over their lives.

What Fairtrade does:
  • sets standards
  • certifies products
  • works directly with producers
  • drives awareness with the public